Produced three times a year, the Arena Theatre season brochure is their primary marketing tool and we've been designing and printing this brochure for over seven years. Utilising strong marketing principles, the brochure is clear, intuitive and accessible in terms of its design and layout. The interior of the brochure is landscape in format and printed on 130 gsm silk art. The cover has been designed in portrait format, primarily for racking purposes, and is printed on 300 gsm silk art, giving it a very rigid quality which again helps when racked. It doesn't flop forward, keeping the visibility of the theatre's brand ever present!
Size: A5 (Landscape)
Pages: 32 plus 4
Stock: Cover on 300 gsm silk art, interior on 130 gsm silk art